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英文翻译专题文案
发布时间:2011-12-14 9:35:58 游览量:8935    
  Along with the improvement of living standards, people have higher requirements on food, and there are also more and more choices. Thus Western pastries are increasingly popular in China and have become a part of people's daily diet. This change of consumption habit has brought new opportunities for the business development of Fonterra Foodservice China. The Western pastry houses mushroom in modern prosperous cities with various sorts of beautiful pastry products. This is the very base of the expansion of Fonterra Foodservice China.

随着生活水平的提高,人们对饮食的要求越来越高,选择也越来越多元化。西式糕点被越来越多的中国人多接受,逐渐成为人们日常饮食中的一部分。这些消费习惯的变化为恒天然餐饮业务在中国的发展带来了新的机遇. 在繁华的城市中,西式糕点房四处林立,里面品种繁多,花样百出的西式糕点令人琳琅满目。 这里正是恒天然餐饮服务业务拓展的根据地。

In the 1980s to 1990s, Chinese people used to prefer Chinese pastries to Western ones which then were mainly supplied in luxury hotels and had little access to common people. The major business of Fonterra Foodservice China focused on providing cream products for mainland at small scale through Hong Kong office.

80-90年代,中国人对于西式糕点的接受程度还很低,人们更加倾向于购买中式点心。西式糕点当时主要在一些高档酒店中供应,普及度很低。恒天然餐饮服务在中国的业务比较单一,主要通过香港办事处向内陆输送奶油产品,业务规模较小;

In 2000, Fonterra Foodservice China initiated its business expansion strategy in tier-1 cities and opened offices in Beijing, Shanghai, Guangzhou and other districts. On the basis of the center offices in Beijing, Shanghai, Hangzhou, Dalian and Guangzhou, Foodservice has extended business to the surrounding areas and maintained a remarkable annual increase of 30% for ten consecutive years.

2000年起,恒天然餐饮服务业务部先后在北京、上海、广州等地区建立办事处,开始了中国一级市场的拓展之旅;通过覆盖北京、上海、杭州、大连、广州等大城市并辐射周边区域,餐饮服务业务部的拓展业绩斐然,连续10年保持30%的业务增长。

(Voice-over) Established in 1996, Wedome is one of the largest chain of bakery stores in Beijing with more than 180 shops across the capital. Well admired by Beijing residents, its products are known for their premium quality. Wedome ranks among the top ten bakeries in China, a position it has occupied for many years.

旁白:成立于1996年的味多美蛋糕是一家专注于烘焙西点业务的中国本土企业,连续多年被评为全国著名的十佳饼屋。从十五年前扎根北京开始,味多美就以不断丰富的产品和精益求精的品质为北京市民所喜爱。如今,味多美共有180多家门店遍布全市,是国内最具竞争力的西点烘培品牌之一。

(Voice-over) When most bakeries were still using magarine as a core ingredient, Fonterra encouraged and guided Wedome to develop a 50% non-dairy:50% dairy blend to upgrade the taste and quality of its products.

旁白:2006年,针对当时整个西点行业大部分商家都仍然采用植脂奶油作为原料的情况,恒天然开始鼓励味多美更多地使用乳脂奶油来实现产品升级,提升竞争力。在恒天然的大力支持下,味多美开始了新的尝试,并最终实现了50%非乳脂奶油和50%乳脂奶油的配比而让产品得到全面的升级。

(Voice-over) Mid-Autumn Festival, is an important festival celebrated on the 15th day of the eighth month of the Chinese calendar (September or October on the Gregorian calendar). It is an occasion when family members gather together and eat “moon cakes”. For every Chinese food manufacturer this festival is a key business opportunity. There has been constant innovation in the making of moon cakes over the years. In 2007, Fonterra convinced Weidomei to trial a cheese moon cake.

 旁白/字幕 每年农历8月15日,是中国传统的中秋节,在这一天和家人团聚吃月饼是全球华人一大传统。而对于各大食品生产厂家而言,这一个节日也意味着每年必争的重大商机,在月饼制作上如何传承和创新则考验着每个厂家的智慧。2007年,在恒天然的建议下味多美开始尝试制作奶酪月饼。
 
(Voice-over) Today the annual consumption volume of Anchor cream by Wedome exceeds 500 tons, and the total volume of Anchor butter, cheese and cream consumed exceeds 1,000 tons.
On December 15, 2010, Wedome held a press conference in Beijing to announce that all Wedome cream cakes will use Fonterra natural cream. Fonterra has become the most important whip-cream partner for Wedome.

旁白/字幕:近年来双方的合作关系的越来越紧密,如今味多美每年使用的安佳天然乳脂奶油,总量达到500顿以上,而安佳黄油、奶酪、安佳天然乳脂奶油的使用总量更是高达1000多吨。
2010年12月15日,味多美在北京召开新闻发布会宣布所有味多美蛋糕奶油原料将全部使用恒天然乳脂奶,恒天然已经成为味多美打发奶油产品的重要合作伙伴。

(Voice-over) With the support of Fonterra, Wedome’s business network has continued to expand, along with its market share. Today, Wedome has become the leading bakery brand in China, and one with the highest brand recognition. Fonterra will continue to play an important role in supplying bakery chains like Wedome as they expand nationwide.

旁白/字幕:在恒天然的大力支持下,味多美蛋糕的营业网点不断扩张,市场占有率也不断提升,成为北京乃至全国烘培行业的领导品牌,拥有了极高的品牌价值和口碑。恒天然将继续进行与味多美的战略合作,并将这种成功的合作模式推广到更多的客户上。


另一段

(Voice-over) Operating in Beijing for more than 15 years, Fengqi Food conducts business across three major sectors -- bakery store chains, western-style restaurants and manufacturing for other brands. It is also a key supplier to all the 7-11 stores in the city and was the appointed bakery supplier for 2008 Beijing Olympic Games, including the athletes.Fengqi Food plays an important role in Beijing's baking industry.
旁白:拥有15年发展历史的北京丰淇食品公司,旗下拥有烘焙连锁店、OEM代加工和西餐服务三大产业。除了为全北京的7-11提供OEM代加工外,还在2008年担当了北京奥运会的指定烘培食品供应商,在业内举足轻重。

(Voice-over) China has seen a sharp increase in e-business over the past two years, with on-line cake stores becoming increasingly popular. In 2010, Feingqi Food entered this sector.  Fonterra tactically seized this opportunity and helped Feingqi to launch a new on-line premium cheesecake brand-"12 Cheese".

旁白:近两年随着电子商务在中国的兴起,网络蛋糕业务在北京发展得如火如荼。丰淇食品在2010年也开启了进入这一市场的步伐。恒天然积极抓住这个合作的契机,帮助丰淇食品策划推出了名为“12夜”的网络蛋糕品牌,力争高端奶油蛋糕市场。

(Voice-over) The launch of "12 Cheese" received excellent market feedback. Just last week, sales of more than 2700 cheese cakes were achieved within a 2-day promotion. In 2010, the cooperation between Fonterra and Fengqi entered a new chapter.
旁白:12Cheese网络蛋糕的推出受到了消费者的普遍欢迎,在刚刚结束的一个以安佳奶油、奶酪产品为主原料的蛋糕团购活动中,21夜在2天内实现销售2700多件,取得了骄人的成绩。2010年随着双方合作的不断加深,恒天然和丰淇也将开启更深层次的全方位合作。只有这一个有语气要求~!!
"这是一场没有硝烟的战争。这是一次旷世惊奇的开垦。这是一次实现梦想的飞翔。
This is a white war without fight and blood. This is an amazing and unprecendented exploration. This is a soar to realize our dream. "
要求:缓慢,沉稳,有力量,三句话的关系承递进状态,类似于诗歌式的叙述
"恒天然餐饮服务业务十年。
Ten Years of Fonterra Foodservice in China."
不用配,是标题。
"我们是从这里开始,一步一步脚踏实地,辛勤耕耘。
We started here, took our root, and explore the market by all means."
要求,延续刚才沉稳的感觉,带有希望和憧憬的语气,慢慢叙述。
"我们是从这里开始一点一点稳步向前,走到今天。
We started here, moved forward step by step, and finally attain to success today."
要求,根据话的内容,要把感情注入到语气中。
"北京,上海,广州,梦想的起点。
Beijing, Shanghai, Guangzhou, the starting points of our dream."
要求,把希望和梦想的感觉,在这里扩大。放射出去。?

"从这里开始,我们努力拼搏。
Starting here, we fight for success."
要求,语气,要有坚定的力量,语气把内容阐述好。
"从这里开始,我们畅想未来。
Starting here, we dream of the future."
要求,递进刚才的关系。
"市场在这里,战场也在这里,开疆拓土,努力向前。
The market is here. So is the battlefield. We exploit, and we step forward."
要求,把拼搏的感觉注入,语气延续坚定,注意几个语气只见的层次。
"十年历程,有汗水,欢笑,掌声,感动。我们一如既往,勇往直前。
Ten years of sweat, laughter, applause and touching. We will keep on moving and fight for greater success."
要求,把 感动 的感觉表达出来,一定语气在这里要能够感动别人。

 

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